Friday, March 19^th, 2021: Virgin Media is continuing its efforts to help change the way we think about sustainable living with a week-long campaign running across Virgin Media One. On tomorrow’s Ireland AM  at 10:30am, there will be a special segment hosted by The Sustainable Life School, a social enterprise which was founded by Nathalie Pavone and Diane O'Connor, where they will share some tips on how viewers can reduce their impact on the environment in various lifestyle areas such as reducing plastic in the bathroom, how to be more sustainable with clothes and how to reduce our impact in our homes.

Nathalie and Diane’s mission with the school, which is delivered through an interactive four week programme and an online community, is to help people live more sustainably with the classes delivered by the founders together with expert guests in various areas of sustainable living.

Nathalie Pavone from The Sustainable Life School had this to say: “As more and more people are concerned about the climate crisis, the Sustainable Life School empowers participants to take climate actions through sustainable lifestyle changes in a fun and relaxed way creating happier lives for a happier planet.”

Anna-Maria Barry, head of public relations at Virgin Media said: “With the Sustainable Life School, Nathalie and Diane are doing important work in helping educate participants on how they can live a more eco-friendly and sustainable life. I’m really excited for Ireland AM’s viewers to learn quick and effective ways to help them achieve a more sustainable way of living with Nathalie and Diane’s tips and guidance. At Virgin Media, we continue to reduce our own waste, including plastics, across our entire organisation. Our new customer products will also be significantly more sustainable.”

This particular campaign is part of Virgin Media’s Corporate Responsibility Manifesto of ‘Connections for Good’ which aims to create meaningful connections for the benefit of our customers, viewers and the communities we serve. For more information, please visit https://www.virginmedia.ie/connections-for-good/