Virgin Media to ‘Bring On Amazing’ with major integrated marketing campaign to launch new Virgin TV 360 Platform
Virgin Media Ireland are set to launch their largest integrated marketing campaign to date from Monday 5th October. It will coincide with the rollout of their new Virgin TV 360 Platform, a new connected entertainment platform delivering Virgin Media’s most advanced and innovative TV service yet.
Created in partnership with Publicis Dublin and Antidote Films and directed by US Director Nick Roney, the new campaign tells the story of an ordinary TV going through a journey of rejuvenation to become the extraordinary TV you deserve, thanks to Virgin Media TV 360. The TV enters an extraordinary world and goes to the Virgin Media Wellness Retreat for TVs where it undertakes a number of treatments in a colourful and somewhat offbeat setting before being hooked up to the new TV360 box and then being transported back to the family home where the new Virgin Media TV experience literally blows the family away.
The campaign will launch with a 60 second TV commercial and be followed by shorter length versions along with VOD to convey the new features of the Virgin TV 360 box such as profiles, voice activation, content aggregation and the new super user interface. These informative and engaging commercials will run up to the end of 2020 and into 2021 to let Irish consumers get a taste of what they can expect from the brand new TV platform.
Supported by OMD, the campaign also includes Virgin Media’s highest ever investment in VOD including a large scale Out of Home campaign that will kick off from 19th October. Social media activity will also launch around this time with the aim to extend the TV commercial using bespoke content that will grab attention from an extended audience beyond TV.
Paul Higgins, Vice President of Commercial at Virgin Media had this to say about the announcement: “Our customers have already got a first view of amazing new Virgin TV 360 platform since July with increasing numbers signing up to our new TV experience.
With this new campaign, we really want to showcase how Virgin TV 360 can rejuvenate your TV viewing experience and ‘Bring on Amazing.’ For those watching our new commercials who want to test out the platform for themselves, our retail stores are also all set up to demo the new experience to try it first-hand.”
“Powered by our award-winning broadband network, TV 360 will change the way viewers enjoy all their favourite programming. From seamless viewing to personalised profiles, customers can now embrace our most advanced TV service ever.”
Jimmy Murphy, Director at Publicis Dublin had this to say: “The Virgin TV 360 launch is huge news for Virgin Media’s customer base and for anyone interested in great TV. The tech sets a new benchmark and we wanted to create a world that is as disruptive and amazing as the product.
“It’s the perfect way to substantiate our new brand promise that Virgin will strive to ‘Bring On Amazing’ in everything they bring to customers. The spot was devised by Publicis Dublin and produced by Antidote Films with Nick Roney directing.”