Backing Business 

Check back in August for application details of #BackingBusiness 2022

We’re supporting small businesses with their online journey  

Virgin Media’s #BackingBusiness initiative has already supported 400+ businesses last year through promotions on Virgin Media Television, and across our Social Media platforms. We took our shows on the road and broadcast Ireland AM, Elaine, The Six O Clock Show and The Tonight Show from Limerick, Cork and Kilkenny and showcased the wonderful local business’s. We held webinars, wrote blogs, offered mentoring and built connections that really matter along the way.  

NEXT UP, we’re heading in a new direction. In partnership with Digital Business Ireland (DBI), Permanent TSB, Milk Bottle Labs and the support of the Local Enterprise Offices, we are helping businesses to launch themselves online or intensify their ecommerce operation, with a full digital makeover and industry expert advice. 

Let’s get down to brass tacks  

We are supporting selected businesses with a professionally built e-commerce store, one year of business broadband, dedicated training in digital marketing and expert support to boost your digital delivery. 

Can my business participate? 

Sorry, applications are closed. Stay tuned on our social channels for the announcement of the selected businesses and any other future initiatives. 

In partnership with:


The details

What will successful applicants receive?

5 businesses will get a chance to be supported with all the following:

  • A Shopify Store built by Milk Bottle Labs (value of €10,000).   
  • One year of free Fibre Business Broadband with Virgin Media Business.   
  • Free membership, support and advocacy with Digital Business Ireland.   
  • Mentoring and training in digital marketing with Local Enterprise Offices.
  • #BackingBusiness advocacy and media exposure.
  • Funded and supported by permanent tsb. 

Learn about permanent tsb

permanent tsb has a 200 year history of supporting communities across Ireland. It is a leading provider in the financial services market, offering customers a range of both personal and business banking products and services to suit customers’ needs.   permanent tsb believes in the power of personal relationships and is dedicated to giving real support to small and medium sized businesses in Ireland. At permanent tsb, its Business Banking team is supporting with a range of simple business banking solutions for daily banking and lending needs, all delivered with personal support. So whether you’re a sole trader, small business or working in the farming and agricultural community, their dedicated team of specialised Business Banking Managers is available through their extensive local branch network nationwide. Call to your local branch of permanent tsb today to find out more about how permanent tsb can support your business banking needs.   

permanent tsb p.l.c. is regulated by the Central Bank of Ireland. 


Learn about Milk Bottle Labs

Shopify Experts since 2013, Milk Bottle Labs are Ireland's only fully dedicated Shopify agency. From running our own stores to building them for an international client base, you’ll find us with our sleeves rolled up, quietly delivering outstanding results. Businesses all over the world rely on Milk Bottle Labs’ expertise for new store launches, platform migrations and revenue growth services - all using Shopify, the fastest growing ecommerce platform on the planet.  


Learn about Digital Business Ireland

Digital Business Ireland (DBI) is the voice of the Irish digital commerce sector. Set up in 2019, DBI has a membership of almost 5,000 businesses to include Health Stores Ireland, the Association of Fine Jewellers, County Kildare Chamber of Commerce, Women’s Inspire Network, Sandyford Business District, Donegal Women in Business and IPAV among its membership. It continues to grow its membership footprint across a wide range of online and digital businesses to include technology, retail, hospitality, professional services, travel, transport, education, leisure, agri-business and property.   

DBI provides a range of services to its membership to include training and events, networking opportunities, general advisory, insights, advocacy and public policy influence all which facilitates digital businesses grow, thrive and achieve their ambitions.  


Learn about Enterprise Offices

The 31 Local Enterprise Offices, located in local authorities and funded through Enterprise Ireland, are hubs of expert advice and practical supports. Together, they have funded over 7,500 small Irish businesses and start-ups nationwide.  Since they were set-up in 2014, they have helped businesses create over 20,000 jobs, providing a range of supports including financial assistance, mentoring, training and general business advice. For more information on how the Local Enterprise Offices can help your start-up or small business, please go to.


Learn about Virgin Media Business

Virgin Media Business keep your business stay connected, secure, and ready for what’s next.  We offer Internet, Ethernet, WiFi, Voice, TV and Managed Enterprise Solutions to help organisations of all sizes transform their business.  Powered by advanced network, backed by 24/7 customers support and recognised by Chambers Ireland for Best Business Broadband Provider at their InBusiness Awards.  Virgin Media Business also partners with the public sector: with national and local government, hospitals, schools, emergency services and other public organisations to improve connectivity in communities, support learning and save lives across Ireland.