Capturing the solidarity being achieved through social distancing among communities and families across Ireland, Virgin Media has introduced a new campaign ‘Connections That Matter’, beginning with a TV film piece which aims to support our customers by reminding them to stay connected even though they are physically apart.

 

Niamh O’Driscoll, Head of Brand and Marketing at Virgin Media Ireland said: “The purpose of this new advertisement is to capture the spirit of the nation and the communities we serve."

 

“As everyone in Ireland is working together to stop the spread of Coronavirus, we understand how important it is for people to stay connected with family, friends and colleagues."

 

“Virgin Media is playing our role in keeping the nation connected and informed. People are at the heart of this and so too is their engagement with technology as the catalyst for staying in touch and getting things done. The advertisement marks these unprecedented times and celebrates the unstoppable spirit of people and communities across Ireland.”

 

The ad features a whole series of uplifting and hopeful user generated content pieces of people using the Internet, mobile and TV to raise a smile and connect with the people they love – a real celebration of the human spirit as we encourage people to stay home, stay safe and stay connected.